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The second largest toy company in the world only to LEGO, Mattel is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels, Matchbox, Masters of the Universe, DC Universe, American Girl, Thomas & Friends, and WWE.
One of Mattel’s biggest successes The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.
Popularizing the handheld sports games in the late 70’s into the 80’s Mattel would produced video game systems, under its own brands and under license from Nintendo.]
In 2000, Mattel signed a deal with Warner Bros to became the master licensee for Harry Potter-branded toys. In 2002, the companies extended their partnership, with Mattel becoming master licensee for Batman, Superman, Justice League and the Looney Tunes toys.
As it pertains to this site we recognize Mattel for their great contributions of the Barbie Doll, Chatty Cathy, Hot Wheels, Matchbox, and Fisher price to the toy world. But as it pertains to my collection the concentration lies with the DC Universe, DC Heroes, DC Infinite Crisis, Batman, Master of the Universe, and Justice League United.