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We all know the success story of the largest toy company in the world. The Danish-based company that we all know and love started out as a fledgling wooden block company in 1932. The stylized blocks had their limits but that would change with the introduction of plastics creating an interlocking building toy by the late ’50s. After testing different plastics the modern brick design was developed; it took five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer, and the modern Lego brick design was patented on 28 January 1958. The company held steady until 1978 with the first introduction of the LEGO Minifigure creating an interactive play system that took off and never looked back.
LEGO consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. LEGO pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.The LEGO Group began manufacturing the interlocking toy bricks in 1949. Movies, games, competitions, and six Legoland amusement parks have been developed under the brand since. As of July 2015, 600 billion Lego parts had been produced.
In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand". LEGO pieces of all varieties constitute a universal system.
Despite variation in the design and purpose of individual pieces over the years, each piece remains compatible in some way with existing pieces. LEGO bricks from 1958 still interlock with those made in the current time, and LEGO sets for young children are compatible with those made for teenagers. Six bricks of 2 x 4 studs can be combined in 915,103,765 ways.
For me, LEGO is an amazing toy that is only limited by one’s own imagination. The possibilities are endless and my appreciation for architecture plays right into the versatility of the building toy. Combine that with the many different themes LEGO has produced over the years and you can understand why it is so successful.